Problem: Lots of people plan to have ISDN, someday, sometime.

The Creative Solution: Make an offer they would be crazy to turn down so that the telephone would ring for two weeks everytime the brochure was inserted in the same magazine.

"How would you like a Planet ISDN card, comprehensive EasyTransfer ISDN software, superfast ISDN Internet connection, the Adobe Acrobat Digital Proofing System, your telephone/fax on ISDN, bureaux, client, worldwide, and network compatibility and lifetime support for £799?"