This is an internal document from Nike. It was flashed up during a
documentary. Brought to you by the magic of freeze frame and hard staring!
- 1. Our business is change
- 2. We're on offense. All the time.
- 3. Perfect results count -- not a perfect process.
Break the rules; fight the law.
- 4. This is as much about battle as about business.
- 5. Assume nothing.
Make sure people keep their promises.
Push yourselves push others.
Stretch the possible.
- 6. Live off the land.
- 7. Your job isn't done until the job is done.
- 8. Dangers.
Energy takers vs. energy givers
Knowing our weaknesses
Don't get too many things on the platter
- 9. It won't be pretty.
- 10. If we do the right things we'll make money damn near automatic.