How to get a profile of your best customers.

Question :We are getting ready to do some analysis on our customer database to :identify the 20% of customers that comprise 80% of our revenues.

We are :hoping that will will find some specific zip codes, for example, that our :best customers tend to come from. Once we have determined that, we want to :then learn what we can about the demographics and psychographics of the :households in those zip codes. What I need to know is, where can we go to :get this kind of information?

A lifestyle list company. There are companies that send out detailed questionnaires to thousands of consumers

If you were in the UK, ICD would do this for you for free, in the hopes of selling you more, similar names.

Second best would be CACI who have split zipcodes into types.