Question :We are getting ready to do some analysis on our customer database
to :identify the 20% of customers that comprise 80% of our revenues.
We are :hoping that will will find some specific zip codes, for example,
that our :best customers tend to come from. Once we have determined that,
we want to :then learn what we can about the demographics and psychographics
of the :households in those zip codes. What I need to know is, where can
we go to :get this kind of information?
A lifestyle list company. There are companies that send out detailed questionnaires
to thousands of consumers
If you were in the UK, ICD would do this for you for free, in the hopes of
selling you more, similar names.
Second best would be CACI who have split zipcodes into types.