PCS Telemarketing Ltd
80 Buckingham Avenue
Telephone 01753 572200
Fax 01753 572202
FOR IMMEDIATE RELEASE
DATELINE PCS TELEMARKETING AUGUST XX 1996
PCS TELEMARKETING INTRODUCES FRIENDSHIP MARKETING
PCS Telemarketing are launching a new technique they have developed called
Friendship Marketing. Friendship Marketing encompasses all telephone based
activity and is based on treating the customer, prospect or responder as
The idea is to, while achieving short term marketing results, make a lasting
personal impression on the consumer who will, believing they are talking
to the client company, feel a strong bond with that company.
The relationship Friendship Marketing is designed to create, in the short
term should result in increased orders, lower costs per order, additional
and up selling.
In the long term, the positive experience created by Friendship Marketing
can lead to long-standing affection for the client, and their brand, greatly
increased loyalty and word of mouth.
FRIENDSHIP MARKETING - PAGE 2
A client who wishes to apply Friendship Marketing need only ask PCS Telemarketing
to practise the technique whenever there is a telephone contact with customers.
Friendship Marketing therefore fits in with existing marketing plans.
Andrew Pearce, Managing Director of PCS Telemarketing says "companies
spend millions building relationships with customers. If they use Friendship
Marketing, a long-lasting bond can be created within the space of a phone
PCS Telemarketing have copyrighted Friendship Marketing, the new technique,
and are making it available to existing and new clients.
PCS Telemarketing can be contacted for more information on 0800 387 849
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